The logo

It's 2009 - branding matters. Ask any marketing person. In fact you can ask my co-worker who is both in marketing and pregnant, she'll tell you...

So in addition to deciding on a colour scheme for the baby (light blue and orange), we have a logo. Well, we have a guideline at least. We decided a long time ago that this baby's "theme" would be owls. We think it will be cool to have lots of owl-related things surrounding the little one. This is because owls are cute, because we like birds in general (raptors and parrots in particular), because we have a real bird living with us, because there's loads of super-cool owl decals that we want to put on the walls and because owls are cute.

So here's the inspiration: